This summary is provided by the IPR Digital Media Research Center.
Researchers examined how a $9 million voting campaign by a left-leaning organization in 2020 impacted voter turnout.
A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election.
Key findings include:
1. When exposed to the campaign on social media, voting increased among people who had been identified as leaning towards Biden by 0.4 percentage points.
— When exposed to the campaign on social media, voting decreased among those leaning toward Trump by 0.3 percentage points.
2.) This effect could also apply for other similar campaigns.
— The results suggest that mass, sustained digital political persuasion campaigns don’t have major impacts on voting in national elections (even among politically moderate voters) — and so are unlikely to alter the results — while also being very costly to run.
Find the original journal article here.
