In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. “This is the biggest product launch in Experian’s history.” Those were the words used again and again leading up to the launch of Experian Boost. Exaggerated? Maybe, maybe not. But this was an unprecedented, … Continue reading How We Did It: Inside Experian’s Bid to Help Consumers Boost Their Credit Scores
