Tag Archives: CMO

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss best practices for communicating metrics with senior leadership. IPR Measurement Commissioner Jason Forget (Regeneron) moderated the discussion. Participants discussed key strategies for effectively communicating the value of metrics, focusing on tailoring approaches for different C-Suite … Continue reading Measurement Roundtable: Selling Measurement to the CEO/CMO