Smarter Strategy Triple-Play I recently presented at the Summit on the Future of Measurement to demonstrate strategic ways marketing and communications professionals can approach the global economic downturn to achieve more with the same budget and/or effort. A key takeaway was that understanding what drives results and the dynamics that underpin change in the landscape, … Continue reading Go Further on Your Tank of Evaluation Gas
This year marks the 25-year-anniversary of the IPR Measurement Commission. Founded in 1997, the mission of the Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. In recognition of this important milestone, I’d like to highlight 10 reasons to celebrate … Continue reading Happy 25th Birthday to the IPR Measurement Commission
This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and Measurement Month. In 1997, The Institute for Public Relations (IPR) Measurement Commission was formed by a small group of determined disciples of communications research. The group, shepherded by Jack Felton, the CEO of IPR at that time, assembled within … Continue reading It was 25 Years Ago Today…
Recently, members of the IPR Measurement Commission joined in an online discussion about education on measurement and evaluation. The team discussed the core ingredients needed to make ideal measurement and evaluation practitioners. Thomas Stoeckle (Bournemouth University & Dot I/O Health): What are the core ingredients needed to make ideal measurement and evaluation practitioners? We want … Continue reading Necessary Skills for Incoming PR Professionals
This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, members of the IPR Measurement Commission participated in an online discussion about aligning digital and offline data. Led by IPR Measurement Commission Member Katie Paine, the IPR Measurement Commissioners discussed how to integrate offline data into practice. Here is what they had to … Continue reading Measurement Roundtable: Aligning Digital and Offline Data
Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected three new Directors for the IPR Commissions and Centers for Excellence. The Directors help guide the mission, research, and strategy of each of these centers based on critically important long-term areas of interest determined by Trustees. “We are thrilled with the election … Continue reading The Institute for Public Relations Announces Three New Directors of its IPR Commissions and Centers for Excellence
Recently, members of the IPR Measurement Commission participated in an online discussion about internal communication measurement. Led by IPR Measurement Commission Member Sean Williams, the IPR Measurement Commissioners discussed how to measure internal communication impacts and behaviors. Here is what they had to say: Sean Williams (Bowling Green State University): I had the honor to … Continue reading Measurement Roundtable: Measuring Internal Communication
This blog is provided by the IPR Measurement Commission. Considering the impact of COVID-19 on communication, now is a good time to revisit some of the research regarding the characteristics, objectives, and practices of 20 leading international chief communications officers (CCOs) in the context of the new COVID-19 “normal.” This IPR study examined CCOs’ use … Continue reading The Road to Success for CCOs in a New COVID-19 Normal
This post summarizes a roundtable discussion by the IPR Measurement Commission. Recently, a dozen members of the IPR Measurement Commission participated in an online discussion about reputation measurement. In this conversation, each member offered their perspective on whether reputation measurement has changes as well as the opportunities and challenges of measuring reputation. Here is what … Continue reading How Measuring Reputation Management is Changing
This blog is provided by the IPR Measurement Commission. A series of questions have begun percolating in my head, now that I’ve moved from consulting to teaching full-time. Not least of these questions reflects the ongoing battle to encourage public relations professionals to embrace PR Measurement as an essential component of our practice. This battle … Continue reading How Should We Teach Public Relations Measurement?
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November There have been major advances in measurement and evaluation (M&E) in terms of the technology and tools available, which now include no-cost web analytics tools such as Google Analytics (basic version) and low-cost applications such as Hootsuite for … Continue reading Avoiding “Substitution Error” to Get Past Half-Way M&E
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a central role … Continue reading Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study