Download the Full Report (PDF): Do Actions Speak Louder Than Words? Download the Press Release: MAHA Global and the Institute for Public Relations Unveil Research Findings on the Financial Impact of Corporate Reputation MAHA Global and the Institute for Public Relations conducted research on the relationship between financial performance and reputation. Using MAHA’s Darwin Intelligence … Continue reading Do Actions Speak Louder than Words?
This year marks the 25-year-anniversary of the IPR Measurement Commission. Founded in 1997, the mission of the Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. In recognition of this important milestone, I’d like to highlight 10 reasons to celebrate … Continue reading Happy 25th Birthday to the IPR Measurement Commission
Gainesville, Fla. – The Institute for Public Relations has awarded the 2021 Cision Insights Award to Texas Tech University doctoral candidate Cassandra Hayes. Hayes will receive a $1,000 stipend for publishing a research brief examining the role, impact, and influence of “villians” in perpetuating negative framing of brands and companies through social media channels. The … Continue reading Texas Tech University Doctoral Candidate Wins IPR Cision Insights Fellowship
Until last week, this posting was going to focus on how difficult and uncertain last year was – and how much I was looking forward to starting fresh. But now, just a few short days into 2021, we’ve already witnessed some of the worst we could have imagined. There is little I can add about … Continue reading Welcome Letter from the 2021 IPR Chair: An Optimist’s Outlook for IPR in 2021
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. At an all-day board meeting last April, the Institute for Public Relations (IPR) Board of Trustees suggested we diversify our outreach efforts and create videos featuring IPR’s work. As the CEO of an industry … Continue reading How We Did It: IPR Creates Buzz with “In a Car” Video Series