Men, Linjuan Rita, & Tsai, Wan-Hsiu Sunny (2011). How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States. Public Relations Review, 38(5), 723-730. Summary The popularity of Social Network Sites (SNSs) has become a worldwide phenomenon. Organizations are now building and maintaining SNS public pages to improve their … Continue reading How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States