Topic: Employee Identification; Employee Performance Authors, Title and Publication Korschun, D., Bhattacharya, C. B., & Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing, 78(3), 20-37. Summary In the search for levers to improve job performance, some managers have turned to corporate social responsibility (CSR is defined … Continue reading Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
