At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement, and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself. The presentation was based on a paper … Continue reading Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation
