At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself. The presentation was based on a paper published by Stacks and Bowen in Public Relations Journal.
The presentation can be downloaded below, and the original paper can be found at: http://www.prsa.org/Intelligence/PRJournal/Documents/2013_StacksBowen.pdf.
PPT: Ethics Standardization Presentation
Measurement Summit 3.1 Presentation
Don W. Stacks, Ph.D., and Shannon A. Bowen, Ph.D
October 1, 2013