Topic: Measurement of Employee Communication Behavior Author(s), Title and Publication Kim, J-N, & Rhee, Y. (2011). Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea. Journal of Public Relations Research, 23(3), 243-268. Summary This study examined how to facilitate positive employee communication behavior (ECB) … Continue reading Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea
