Merritt, Sarah; Lawson, Lauren; Mackey, Dale; & Waters, Richard D. (2012). If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere in S. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 157-168). New York: Peter Lang Publishing, Inc. Summary One of the principal characteristics of social … Continue reading If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere