Tag Archives: Dialogue

Adams, Amelia, & McCorkindale, Tina (2013). Dialogue and transparency: A content analysis of how the 2012 presidential candidates used Twitter. Public Relations Review, 39(4), 357-359.   SummaryThis study conducted a content analysis of the Twitter pages of the 2012 presidential candidates to determine how they were using Twitter, if they were engaging in meaningful dialogue with … Continue reading Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter.

Merritt, Sarah; Lawson, Lauren; Mackey, Dale; & Waters, Richard D. (2012).  If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere in S. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 157-168).  New York: Peter Lang Publishing, Inc. Summary One of the principal characteristics of social … Continue reading If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere

McCorkindale, Tina. (2012). Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands. Journal of New Communications Research 2011 Anthology, 43- 60. Most public relations research about the microblog Twitter has focused on case studies—few quantitative analyses have been conducted. Of those, most research indicates organizational Twitter accounts failed to … Continue reading Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands

Briones, Rowena L.; Kuch, Beth; Fisher Liu, Brooke & Jin, Yan. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public Relations Review, 27, 37-43. Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. … Continue reading Keeping up with the digital age: How the American Red Cross uses social media to build relationships