This summary is provided by the IPR Measurement Commission.

Muck Rack explored how PR professionals measured success in 2022.

A survey of 805 PR professionals was conducted Oct. 11–22, 2022.

Key findings include:
1.) Respondents said connecting PR metrics to business outcomes (67%) and proving the value of metrics (59%) were the most challenging aspects of measuring PR results in 2022.

2.) The most popular measures of success for PR professionals’ earned media efforts in 2022 were:
— Coverage/stories placed (96%)
— Audience reach (56%)
— Social media shares/mentions (52%)

3.) Compared to last year, more PR pros are sharing updates with their executive team (6% increase), their marketing team (5% increase), and their entire company (5% increase).

Find the original report here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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