Brubaker, Pamela Jo & Wilson, Chris. (2018). Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships. Public Relations Review, 44(3), 342-352. doi:10.1016/j.pubrev.2018.04.010 Summary The rise of social media has provided a new avenue for organizations to develop stronger relationships with their publics. This study explores … Continue reading Let’s Give Them Something to Talk About: Visual Content to Drive Engagement
Plowman, Kenneth D., Wilson, Christopher (2018). Strategy and tactics in strategic communication: Examining their intersection with social media use. International Journal of Strategic Communication, 12(2). 125-144. Summary While public relations industry leaders have proposed a strategic approach to social media, industry research has found that social media practices may be more tactical than strategic. Likewise, … Continue reading Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use
Chris Wilson, Assistant Professor at the School of Communications at Brigham Young University | chriswilson@byu.edu Download Full Paper (PDF): View from the Upper Echelon: Examining Dominant Coalition Members’ Values and Perceptions and the Impact of Formal Environmental Scanning Executive Summary Organizations today face the challenge of pursuing their missions and achieving their goals while maintaining … Continue reading View from the Upper Echelon: Examining Dominant Coalition Members’ Values and Perceptions and the Impact of Formal Environmental Scanning
All business begins with the public permission and exists by public approval. The public permission takes the form of charters, licenses and legal authorizations of one kind or another. Public approval is generally represented by reasonable profits, reasonable freedom of action and a few kind words Arthur W. Page, Industrial Statesmanship Public Relations Conference, Chesapeake … Continue reading How Autonomy Changes During a Crisis: The Case of SeaWorld vs. Public Opinion