Those of us who communicate for a living are in the business of influence. We shape the reputations of our organizations, the narratives coming from leaders’ mouths, and — critically — the stories we tell ourselves about who we are. But today, we seek influence in a media and information landscape of unprecedented complexity. One … Continue reading Who has Influence in Organizations?
This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders. No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our … Continue reading Why Behavioral Insights Improve PR Outcomes
This summary is provided by the IPR Digital Media Research Center. SummaryThis study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for … Continue reading Slacktivists or Activists? Millennial Motivations and Behaviors for Engagement in Activism
This summary is provided by the IPR Digital Media Research Center Summary Increasingly, organizations are engaging social media influencers through paid endorsement. This study examined how awareness of paid endorsement and ability to recognize social media ads affects followers’ relationships with social media influencers. The study also examined how these factors impact respondents’ behavioral intentions, specifically … Continue reading Utilizing Influencers: How Disclosure of Paid Endorsement Impacts Behavior
This summary is provided by the IPR Digital Media Research Center. Summary Nonprofit advocacy organizations must break through the deluge of messages on Facebook to reach their intended audiences and influence change. Drawing on social presence theory, the purpose of this research was to explore how LGBTQ nonprofit advocacy organizations use advocacy strategies and tactics … Continue reading How Social Change Messages on Facebook Go Viral
Citation Ciszek, Erica., & Logan, Nneka. (2018). Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media. Journal of Public Relations Research, 30(3), 115-127. Summary Scholars have continually used dialogic principles to examine whether social media is dialogic. Extant public relations literature on social media, however, demonstrates … Continue reading Challenging the Dialogic Promise: How Ben & Jerry’s Support for Black Lives Matter Fosters Dissensus on Social Media
Fraustino, Julia Daisy, Lee, Ji Young, Lee, Sang Yeal , & Ahn, Hongmin (2018). Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement. Public Relations Review, 44(3), 331-341. doi: 10.1016/j.pubrev.2018.02.003 Summary Public relations practitioners have increasingly embraced visual media technologies such as 360° video, … Continue reading Effects of 360° Video on Attitudes Toward Disaster Communication
Smith, Brian G., Smith, Staci, B., & Knighton, Devin (2018). Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media. Public Relations Review, 44, 562–573. Summary Despite the promise of social media to engender dialogue, research commonly prioritizes monologue—analyzing the strategies organizations use in targeting publics. This is especially the … Continue reading Social Media Dialogues in a Crisis: A Mixed-Methods Approach to Identifying Publics on Social Media
Wang, Ruoxu & Huang, Yan (2018). Communicating corporate social responsibility on social media: Effects of CSR strategy and source on stakeholders’ perceptions. Corporate Communications: An International Journal. 23(3), 326-341. Summary This study examined the effects of message source (CEO’s social media account vs. organization’s social media account) and different types of the corporate social responsibility … Continue reading Communicating Corporate Social Responsibility on Social Media
Lee, Nicole M. & Seltzer, Trent. C. (2018). Vicarious interaction: The role of observed online exchanges in fostering organization-public relationships. Journal of Communication Management, 22, 262-279. doi:10.1108/JCOM-11-2017-0129 Summary This study introduces the term ‘vicarious interaction’ and explores how online interaction with an organization affects not only those users participating in the exchange, but also those … Continue reading Vicarious Interaction: The Role of Observed Online Exchanges in Fostering Organization-Public Relationships
Lou, Chen, and Alhabash, Saleem. (2018). Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving. Journal of Promotion Management, 24(4), 484-510. Summary Previous studies suggest that consumers tend to infer more negative motives of for-profit sponsorship on social cause than to non-profits. The current study is aimed at identifying potential effective … Continue reading Understanding Non-profit and For-profit Social Marketing on Social Media
Plowman, Kenneth D., Wilson, Christopher (2018). Strategy and tactics in strategic communication: Examining their intersection with social media use. International Journal of Strategic Communication, 12(2). 125-144. Summary While public relations industry leaders have proposed a strategic approach to social media, industry research has found that social media practices may be more tactical than strategic. Likewise, … Continue reading Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use
Citation Woods, Chelsea L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9–21. doi:10.1057/s41299-017-0039-y Summary The death of a whale trainer at its Orlando park in 2010 and the subsequent 2013 documentary Blackfish incited a host of problems for SeaWorld, from … Continue reading Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis
Topic: Leader-Member Exchange; Upward Communications Authors, Title and Publication Geertshuis, S. A., Morrison, R. L., & Cooper-Thomas, H. D. (2015). It’s not what you say, it’s the way that you say it: The mediating effect of upward influencing communications on the relationship between leader-member exchange and performance ratings. Journal of Business Communication, 52(2), 228-245. This study … Continue reading It’s Not What You Say, It’s the Way That You Say It: How Relationships Affect Performance Ratings