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All posts by Chun-ju Flora Hung

[Blog], [Research Library], Digital Media Research Center, , , ,

Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives →

[Research Library], Relationships

This study seeks to understand and describe the strategies that multinational companies use to develop and maintain relationships with their publics in China. It also seeks to extend the findings to develop a normative theory of relationship management for public relations research. The author studies cultural factors that affect these strategies and explain why companies use … Continue reading Toward a Normative Theory of Relationship Management →

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