Tag Archives: CSR

This summary is provided by the IPR Organizational Communication Research Center Dr. Chuqing Dong, Dr. Yafei Zhang, and Dr. Song Ao investigated how an organization’s strategic communication on corporate social responsibility (CSR) can engage employees in CSR initiatives cognitively, emotionally, and behaviorally. An online survey  of 78 MBA students at a public university in the … Continue reading Engaging Employees in Corporate Social Responsibility Initiatives through Strategic Communication

Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives

Individuals want to buy from and work for organizations that align with their values. Why then are so few brands willing to make their position on issues impacting our society clear to their stakeholders? Now we have some key answers. Only 18% of brands are very likely to speak out on any social issues this … Continue reading Why Aren’t More Brands Speaking out on Social Issues? Here’s What We Know

Corporate involvement in social issues such as racial justice, voting access and climate change is on the rise, but so is demand for corporate leadership on these issues. More than 60% of Americans would like to see major companies advocate to protect the environment; provide food security; end discrimination based on gender, race, sexual orientation … Continue reading In Social Issue Engagement, Major Companies Face Great Expectations — And Greater Controversy

This summary is provided by IPR based on the original study from Morning Consult Morning Consult explored how investors feel about social responsibility regarding the companies they are investing in.  Morning Consult conducted a survey of 2,210 U.S. adults from May 24-26.  Key findings include: Between all adults surveyed, 40% said it was more important … Continue reading Do Investors Consider Social Responsibility in Investment Decisions?

This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications by Chelsea Woods Overview Activist campaigns have risen in popularity to expose wrongdoings committed due to corporate activities, and to communicate demands for change that are in line with modern values and social movements. This … Continue reading We Really Have to Hit Them Where It Hurts: Analyzing Activists’ Corporate Campaigns

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition

Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders (Kim & Ferguson, 2018). The existing CSR research either examined CSR communication as merely a strategic tool used to enhance corporate reputation or investigated the political role that a company can play … Continue reading Eight Best Practices for Linking CSR to Corporate Reputation