Tag Archives: CSR

This summary is provided by IPR based on the original study from Morning Consult Morning Consult explored how investors feel about social responsibility regarding the companies they are investing in.  Morning Consult conducted a survey of 2,210 U.S. adults from May 24-26.  Key findings include: Between all adults surveyed, 40% said it was more important … Continue reading Do Investors Consider Social Responsibility in Investment Decisions?

This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications by Chelsea Woods Overview Activist campaigns have risen in popularity to expose wrongdoings committed due to corporate activities, and to communicate demands for change that are in line with modern values and social movements. This … Continue reading We Really Have to Hit Them Where It Hurts: Analyzing Activists’ Corporate Campaigns

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition

Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders (Kim & Ferguson, 2018). The existing CSR research either examined CSR communication as merely a strategic tool used to enhance corporate reputation or investigated the political role that a company can play … Continue reading Eight Best Practices for Linking CSR to Corporate Reputation