This blog is based on the original journal article in the Public Relations Journal. There is a saying that asserts this: “You can’t manage what you don’t measure.” The message here is that you cannot really know whether you are successful in your efforts – whatever they may be – unless success is defined, tracked, and measured. The … Continue reading A Data – Driven Approach to Improving Diversity & Inclusion : Examining PRSA’s Efforts to Measure Perception
