Tag Archives: PRJ

This blog is based on the original journal article in the Public Relations Journal. Do Public Relations students know advertising when they see it? Borrowing the credibility of a content publisher, native advertising is paid content mirroring the source content in form and location. Native advertising includes paid posts, sponsored hyperlinks, and content developed to mimic the online … Continue reading Can PR Students Differentiate Paid Advertisements from Editorial Content Online?

This blog is based on the original journal article in the Public Relations Journal. The National Football League (NFL) has been in a near-constant state of crisis (both self-inflicted and from situations out of its control) for the past several years. Despite being one of the most popular and highest-grossing sports leagues in the world, the American publics … Continue reading What the NFL Concussion Crisis Taught Us: Cultural Ingrainment in Crisis Communication

This blog is based on the original journal article in the Public Relations Journal. How would you answer these fundamental questions:— In a rapidly changing world, how can communication teams elevate performance to become more valuable to their organizations?— What exactly is a high-performing communication team? What advantages does it have over others – smarter people, bigger budgets, … Continue reading Strengthening Team Culture: The Key to Elevating the Performance and Value of Communication

This blog is based on the original journal article in the Public Relations Journal. There is a saying that asserts this: “You can’t manage what you don’t measure.” The message here is that you cannot really know whether you are successful in your efforts – whatever they may be – unless success is defined, tracked, and measured. The … Continue reading A Data – Driven Approach to Improving Diversity & Inclusion : Examining PRSA’s Efforts to Measure Perception

There is rapidly growing awareness across industries that leaders need to take diversity, equity, and inclusion (DEI) seriously and actively support initiatives that can root out systemic bias and discrimination within organizations. In fact, there is plenty of research suggesting DEI in any industry cannot succeed without leadership support, and support includes communication choices. How … Continue reading The Way PR Leaders Communicate about Diversity, Equity, and Inclusion Matters

This blog is based on the original journal article in the Public Relations Journal. The Public Relations Journal is a peer-reviewed academic journal presented by the Institute for Public Relations and the Public Relations Society of America Disclaimer: The conclusions and opinions expressed in this study represent the views of the authors and do not necessarily represent the views … Continue reading Painting a Picture of the U.S. Military: Lessons from Public Affairs Officers

This abstract is summarized by IPR from the original journal article published in the Public Relations Journal. Katie R. Place, Ph.D. explored digital, social, and mobile public relations efforts with low-income publics to best meet their complex and evolving dialogic engagement needs.   The author conducted an exploratory, qualitative study consisting of 39 interviews of … Continue reading Exploring Digital, Social and Mobile Dialogic Engagement with Low-Income Publics