IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. Nielsen studied advertising spend on diversity and inclusion (D&I) and impacts of advertising on Spanish Language networks (S&L). A review of census bureau data and past Nielsen … Continue reading Understanding Ad ROI on Diversity, Inclusion, and Spanish Language Networks
IPR is featuring research and some of the many Latino pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. The Hispanic Marketing Council explored Hispanic individuals’ perspectives of Hispanic representation in the media and brands. A review of surveys, census data, and past Nielsen findings was conducted … Continue reading How Hispanic Audiences Use and Perceive Media
MSL examined the pay disparity between white and BIPOC influencers and identified specific barriers to success for diverse creators. 550 U.S. influencers were surveyed, along with interviews and research from MSL’s proprietary influencer marketing platform, Fluency, as well as a survey of a nationally representative sample of 1,000+ consumers. Key findings include: 1.) 73% of … Continue reading Is Pay Equity Needed in Influencer Work?
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Deloitte analyzed board diversity in Fortune 100 and Fortune 500 companies. The report identified changes in the number of board seats held by individuals in underrepresented racial and ethnic groups between 2020 and 2022. A census-level analysis of board directors from 92 … Continue reading How Diverse are Corporate Boards?
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Pew Research Center examined the wage gap in the US as well as the pressures and career goals of U.S. men and women. A survey of 2,048 adults who are employed part-time or full-time was conducted Oct.10-16, 2022. Key findings include: … Continue reading Gender Pay Gap in the U.S. Persists
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. McKinsey & Company examined barriers affecting Black Americans in the digital divide. A literature review was conducted in 2022. Key findings include:1.) The digital divide disproportionately affects Black Americans across adoption, computer ownership, and digital skills.— 50% of Black Americans have the … Continue reading Closing the Digital Divide
Race in the PR Classroom Rebrands for 2023 Jan. 12, 2023 — Gainesville, Fla. – This year Institute for Public Relations (IPR), in partnership with the Public Relations Society of America’s Educators’ Academy (PRSA EA), is rebranding the virtual discussion series, Race in the PR Classroom (RPRC), to Diversity in the PR Classroom (DPRC). Rebranding … Continue reading Race in the PR Classroom Rebrands for 2023
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. LeanIn and McKinsey & Company explored the current state of gender diversity in the workplace. A survey of over 40,000 employees was conducted in 2022 along with a series of interviews with women of diverse identities, including women of color, LGBTQ+ women, … Continue reading Women in the Workplace 2022
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion based on the original study in the Social Science Research Network. Dr. Jung Ho Choi and colleagues examined how the diversity of a company’s workforce affects jobseekers’ decisions. An experiment of 178,862 different jobseekers was conducted using an online job listings platform from … Continue reading Do Jobseekers Value Diversity Information? A Mixed Methods Investigation
This blog is based on the original journal article in the Public Relations Journal. There is a saying that asserts this: “You can’t manage what you don’t measure.” The message here is that you cannot really know whether you are successful in your efforts – whatever they may be – unless success is defined, tracked, and measured. The … Continue reading A Data – Driven Approach to Improving Diversity & Inclusion : Examining PRSA’s Efforts to Measure Perception
This summary is provided by the IPR Organizational Communication Research Center. Summary In increasingly heterogeneous and diverse societies, diversity, inclusion, and equity have become central issues for organizations. Researchers have suggested that an inclusive workplace positively impacts outcomes such as trust, commitment, job satisfaction, perceived procedural and distributive justice, and employee well-being. What has been … Continue reading Talking Inclusion Into Being: How Communication Can Make or Break an Inclusive Work Environment
There is rapidly growing awareness across industries that leaders need to take diversity, equity, and inclusion (DEI) seriously and actively support initiatives that can root out systemic bias and discrimination within organizations. In fact, there is plenty of research suggesting DEI in any industry cannot succeed without leadership support, and support includes communication choices. How … Continue reading The Way PR Leaders Communicate about Diversity, Equity, and Inclusion Matters
This summary is provided by the IPR Digital Media Research Center. SummaryAs social movement organizations continue to leverage social media platforms to reach salient publics, understanding the role of hashtags has become a prominent area of activism research. Social movement organizations use hashtags to co-create meaning surrounding various social justice issues by connecting people across … Continue reading Hashtag Activism: Lessons from the #MeToo Movement
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and was originally published by PRWeek. One year after George Floyd’s murder and on the eve of Juneteenth, both moments reflecting the brutality of racism and systemic inequity, we must challenge ourselves. Long before this turning point in our country’s history, we … Continue reading Having Urged Everyone Off the Sidelines, It’s Time We Heed Our Own Advice
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion “I think sometimes there’s a frustration for women of color… because you feel you are not seen, you are not heard, you can’t speak into issues. You are always just informed of decisions and things that are made without any real thought … Continue reading Building a Culture of Inclusion: Women of Color and Diversity Management in Public Relations