This blog is based on the original journal article in the Public Relations Journal. There is a saying that asserts this: “You can’t manage what you don’t measure.” The message here is that you cannot really know whether you are successful in your efforts – whatever they may be – unless success is defined, tracked, and measured. The … Continue reading A Data – Driven Approach to Improving Diversity & Inclusion : Examining PRSA’s Efforts to Measure Perception
In partnership with PR NEWS, “Lessons Earned” is a series featuring IPR affiliates sharing a difficult lesson. One thing that attracted me to PR was how it required the best practitioners to bring a variety of skills to their work. I chose to study PR in college more than 35 years ago, because it took … Continue reading Lessons Earned: Never Hold Back from Giving Your Fullest Self
This summary is provided by IPR from the original journal article in the Journal of Public Relations Research Dr. Bey-Ling Sha explored how differences in identification with a cultural group predicted differences in the variables of the situational theory of publics, a theory used to segment stakeholders of an organization (J.E. Grunig & Childers, 1988; … Continue reading Cultural Identity in the Segmentation of Publics: An Emerging Theory of Intercultural Public Relations
The field of public relation has been criticized for failing to address diversity in education and practice.