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All posts by David Geddes

[Research Library], Measurement Commission, Standards

Speaking at the 3rd IPRA International Public Relations Congress & Latin American Meeting in Lima Peru, IPR Measurement Commission chair David Geddes provided an in-depth international framework for public relations measurement today and tomorrow.  His topic included a framework for standards setting, predictive analytics, using measurement to build organizational value and illustrative case studies. PDF: … Continue reading Advancing Public Relations Measurement →

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In my last post, I talked about the process being used by the Coalition for Public Relations Research Standards, a process built upon the recommendations of the International Organization for Standardization. This week, I would like to discuss why we need standards, what a standard is (and is not), the benefits of standards, and the … Continue reading What are Standards for Public Relations Research, and Why Do We Need Them? →

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Last week, three major steps toward standards for public relations research and measurement were unveiled by the Coalition Public Relations Research Standards (CPRRS), a collaborative effort of the Council of Public Relations Firms (CPRF), the Global Alliance, the Public Relations Society of America (PRSA), the International Association for the Measurement and Evaluation of Communications (AMEC), … Continue reading Defining a Process for Public Relations Research Standards →

[Research Library], 8. Standards Index, MC - Gold Standard, MC - Media Analysis, MC - Standards, Measurement Commission, Media Relations, Standards

June 2012 – Organizations engage in traditional media relations for many reasons and their objectives for analyzing the media coverage may be similarly varied. Media coverage can serve as a proxy for public perception and is relatively inexpensive and accessible. Public relations professionals apply media analysis to help demonstrate the value of PR, provide insights … Continue reading Proposed Interim Standards for Metrics in Traditional Media Analysis →

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Last week I made a case for the need for an action-oriented set of priorities for the public relations research, measurement, and evaluation function. Our goal at the managerial level, is to quantify public relations’ contribution to meeting organizational goals and building organizational value. To achieve that goal, we – research measurement, and evaluations professionals  … Continue reading Framework, Standards, and Metrics: PR Research Priorities Part 2 →

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The 9th Annual North American Summit on Public Relations Measurement recently concluded. The Summit featured excellent presentations by Yahoo!, Johnson & Johnson, the U.S. Department of the Treasury, and Conagra and Blue Marble Enterprises; panel and discussion sessions on outputs and outcomes and on standards; and pre-conference workshops covering a research and measurement boot camp, … Continue reading Priorities for Public Relations Research, Measurement, and Evaluation: Part 1 →

[Research Library], Crisis, Measurement Commission

Winner of the 2011 Jack Felton Golden Ruler Award for excellence in research, measurement and evaluation, this study applied predictive analytics in an action-oriented and cost-effective model to show how corporate reputation can be directly predicted by document sentiment. The award was presented at the 2011 North American Summit on PR Measurement. The video and … Continue reading The Toyota recall crisis: Media impact on Toyota’s corporate brand reputation →

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This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with David Michaelson, Ph.D., founder of David Michaelson & Company, a provider of research, planning & strategy services for marketing communications. David is also a member of the Institute for Public Relations Commission on Measurement … Continue reading Five Minutes With… Dr. David Michaelson →

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This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Seth Duncan, Research Director at WCG, a global communications company providing integrated marketing, public relations, creative and interactive services. Seth, to begin, why should web analytics be part of the toolkit of PR professionals … Continue reading Five Minutes with… Seth Duncan →

Sergio Giacomo
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This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Sergio Giacomo, Director, Corporate Communications at the Brazilian mining company Vale S.A. The Economist describes Vale as the “biggest company you have never heard of.”  I met Sergio at the 2nd Brazilian Corporate Communications … Continue reading Five Minutes with… Sergio Giacomo →