This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Celine Klemm, Tilo Hartmann, & Enny Das. Key Findings People find disease outbreaks to be more severe when they learn about it in news that uses emotional writing … Continue reading Fear-Mongering or Fact-Driven? How Emotion Plays a Role in Attitudes Toward Health Epidemics
This paper is a part of the IPR Behavioral Insights Research Center. From the time of prehistoric cave paintings, people have been using images to share ideas and information with each other. Communicators have long recognized the importance of visuals, which is deeply rooted in our reliance on our sight and vision to process and … Continue reading A Picture is Worth a Thousand Words: Using Behavioural Insights In Visual Communication
This research primer is provided by the IPR Behavioral Insights Research Center. Download the Full PDF: What You Need to Know About Incorporating Behavioural Science into Public Relations The IPR What You Need To Know About Incorporating Behavioral Science Into Public Relations: A Primer helps organizations deliver more research-based, theoretical insights driven by behavioral science. Behavioural … Continue reading What You Need to Know About Incorporating Behavioural Science into Public Relations: A Primer
Download PDF: Misinformation Infographic This study is presented by the IPR Behavioral Insights Research Center. In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a “major problem” in the United States. Misinformation, the unintentional dissemination of false, incorrect or erroneous information, can lead people to hold inaccurate beliefs … Continue reading 10 Ways to Combat Misinformation: A Behavioral Insights Approach
In March 2016, IPR launched its Behavioral Insights Research Center (BIRC) to conduct research on the factors that influence attitude and behavioral change to enable effective communication. The BIRC helps professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research has focused on key factors of … Continue reading IPR Behavioral Insights Research Center Reveals How to Enable Effective Communication
Download Full Paper (PDF): You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness Executive Summary As stated by Rabinovich, Morton and Birney (2012), communication is more than merely transferring information; it involves understanding each others’ positions, knowledge and motives. In order to better understand communication, and more specifically … Continue reading You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness
Download Full Paper: How Narratives Can Reduce Resistance and Change Attitudes Abstract: This article outlines the importance of new and emerging behavioral insights research for the public relations profession. How attitudes and beliefs are cultivated, processed and then potentially changed through communicative activities are outlined and connections draw to the practice. Research from the fields of … Continue reading How Narratives Can Reduce Resistance and Change Attitudes: Insights From Behavioral Science Can Enhance Public Relations Research and Practice
The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the second post in a series introducing IPR’s new Behavioral Communication Research Program. You’ve seen countless communicators, over the years, that have immediately connected with individuals and influenced how we thought about an issue or responded to … Continue reading Relationships, Reputation and Trust: The Behavioral Outcomes That We Seek to Achieve