Tag Archives: behavioral insights

This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Rebecca Webster, MSc, John Weinman, Ph.D., & James Rubin, Ph.D. Key Findings Positively-framed information about side effect likelihoods can reduce the experience of side effects stemming from negative … Continue reading Positively-Framed Risk Information in Patient Leaflets Reduces Side-Effect Reporting

This abstract, summarized by IPR and provided by the IPR Behavioral Insights Research Center, is based on a research paper written by Jon Roozenbeek and Sander van der Linden, Ph.D. at the University of Cambridge. Jon Roozenbeek and Sander van der Linden, Ph.D. at the University of Cambridge designed a psychological intervention in the form … Continue reading How a Fake News Game Can Help Fight Against Online Misinformation

This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Yasmina Okan, Ph.D., Rocio Garcia-Retamero, Ph.D., Edward T. Cokely, Ph.D., and Antonio Maldonado, Ph.D.  Key Findings For bar graphs presenting means, values inside the bar are often incorrectly believed as … Continue reading How Graphical Design Can Create Bias

Download PDF: Misinformation Infographic This study is presented by the IPR Behavioral Insights Research Center.  In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a “major problem” in the United States. Misinformation, the unintentional dissemination of false, incorrect or erroneous information, can lead people to hold inaccurate beliefs … Continue reading 10 Ways to Combat Misinformation: A Behavioral Insights Approach