Tag Archives: PR

Cision analyzed what journalists want and need from their relationships with public relations professionals. A survey of 3,016 media professionals in 19 different countries was conducted from January to February 2024. Key findings include: –The top three types of information journalists want to receive include: –News announcements and press releases (74%) –Original research – research, … Continue reading What do Journalists want from PR professionals?

Global Women in PR examined women’s status in the PR/communication industry. The report specifically studied women’s progress toward gender equality in the workplace and the factors that have either impeded or accelerated this progress An online survey of 657 female PR professionals was conducted August – September 2023. Over half of the respondents were at … Continue reading What is the Status of Women in PR?

Muck Rack examined PR professionals’ salaries and hours worked. An online survey of 1,034 PR professionals was conducted from March 31 – April 25, 2023. Key findings include: –The typical salary for PR professionals is $85,000. The average salary at brands is $107,000 and the average at agencies is $80,000. –57% of PR professionals reported … Continue reading What is the State of PR Salaries?

This blog is provided by the IPR Measurement Commission. People who know me well can confirm that I’m always talking about media measurement. When I’m on this topic, I often return to these five essential keys to media measurement that anyone and any organization can implement even if you don’t have much budget or are … Continue reading Five Ways PR Pros Can Use Media Measurement to Unlock Success

In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. As a history major, I had no grounding in business when I graduated. I eventually leveraged a portfolio of freelance articles for Ohio newspapers about various topics–none business-related–into a temporary position with the state of Ohio Auditor’s press office. I … Continue reading Lessons Earned: How ‘Languages’ Led to a Successful PR Career

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’ve had a lot of dreams in my lifetime. Some I’ve kept to myself. Many I’ve shared with the universe. I’ve learned that when I dream big and make my dreams bigger than my … Continue reading How We Did It: How an Inspirational Content Series Became a PR Powerhouse

In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. If I had a dollar for every business mistake I’ve committed, I’d be sitting atop the Forbes 400 list. Alas, based upon my multiple failures, I’m lucky to be standing at all. But, as is the case with most of … Continue reading Lessons Earned: When Believing the Client’s Promise Goes Wrong

Download the full report: 2019 IPR Disinformation in Society – Full ReportDownload the press release: Disinformation in Society – Press ReleaseDownload the slides: 2019 IPR Disinformation in Society Report – Shareable SlidesDownload social graphics: False News is a Problem, President Trump Key Findings and Disinformation Culprits  This is an IPR Signature Study. Thank you to our … Continue reading 2019 IPR Disinformation in Society Report

This blog posts appears as part of a new series by the IPR Street Team. The IPR Street Team focuses on new and emerging topics that will affect the future of the PR industry. Public relations, as well as other branches of communications, has seen a rise in the use of artificial intelligence (AI) in … Continue reading  How Artificial Intelligence and Big Data Will Affect the Future of PR

This post is provided by the IPR Organizational Research Communication Center.  Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level: The Business Value of Good Internal Communication investigates how leading in-house … Continue reading Linking Internal Communication to Business Results

This post is presented by the IPR Organizational Communication Research Center.  In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?