This blog is provided by the IPR Measurement Commission. People who know me well can confirm that I’m always talking about media measurement. When I’m on this topic, I often return to these five essential keys to media measurement that anyone and any organization can implement even if you don’t have much budget or are … Continue reading Five Ways PR Pros Can Use Media Measurement to Unlock Success
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. As a history major, I had no grounding in business when I graduated. I eventually leveraged a portfolio of freelance articles for Ohio newspapers about various topics–none business-related–into a temporary position with the state of Ohio Auditor’s press office. I … Continue reading Lessons Earned: How ‘Languages’ Led to a Successful PR Career
The field of public relation has been criticized for failing to address diversity in education and practice.
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’ve had a lot of dreams in my lifetime. Some I’ve kept to myself. Many I’ve shared with the universe. I’ve learned that when I dream big and make my dreams bigger than my … Continue reading How We Did It: How an Inspirational Content Series Became a PR Powerhouse
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. If I had a dollar for every business mistake I’ve committed, I’d be sitting atop the Forbes 400 list. Alas, based upon my multiple failures, I’m lucky to be standing at all. But, as is the case with most of … Continue reading Lessons Earned: When Believing the Client’s Promise Goes Wrong
Download the full report: 2019 IPR Disinformation in Society – Full ReportDownload the press release: Disinformation in Society – Press ReleaseDownload the slides: 2019 IPR Disinformation in Society Report – Shareable SlidesDownload social graphics: False News is a Problem, President Trump Key Findings and Disinformation Culprits This is an IPR Signature Study. Thank you to our … Continue reading 2019 IPR Disinformation in Society Report
This blog posts appears as part of a new series by the IPR Street Team. The IPR Street Team focuses on new and emerging topics that will affect the future of the PR industry. Public relations, as well as other branches of communications, has seen a rise in the use of artificial intelligence (AI) in … Continue reading How Artificial Intelligence and Big Data Will Affect the Future of PR
This post is provided by the IPR Organizational Research Communication Center. Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level: The Business Value of Good Internal Communication investigates how leading in-house … Continue reading Linking Internal Communication to Business Results
This post is presented by the IPR Organizational Communication Research Center. In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?
Download PDF: Misinformation Infographic This study is presented by the IPR Behavioral Insights Research Center. In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a “major problem” in the United States. Misinformation, the unintentional dissemination of false, incorrect or erroneous information, can lead people to hold inaccurate beliefs … Continue reading 10 Ways to Combat Misinformation: A Behavioral Insights Approach