This summary is provided by the IPR Organizational Communication Research Center Summary The awareness that employee engagement plays a vital role in improving job performance and organizational effectiveness has led companies to pay increasing attention to keeping employees engaged. However, with the onset of the COVID-19 pandemic, companies faced the challenge of maintaining employee engagement … Continue reading How to Predict Employee Engagement During a Crisis
This summary is provided by the IPR Digital Media Research Center Summary Increasingly, organizations are engaging social media influencers through paid endorsement. This study examined how awareness of paid endorsement and ability to recognize social media ads affects followers’ relationships with social media influencers. The study also examined how these factors impact respondents’ behavioral intentions, specifically … Continue reading Utilizing Influencers: How Disclosure of Paid Endorsement Impacts Behavior