This abstract is summarized by IPR from the original journal article published in the Media Report to Women. Dr. David Dozier and colleagues studied data on public relations practitioners’ gender, income, and other variables to evaluate why women earn less money than men. A secondary analysis of trends across four decades of gender and salary … Continue reading A Longitudinal Analysis of the Gender Income Gap in Public Relations in the U.S. 1979-2014
Citation Brummette, John & Fussell Sisco, Hilary (2018). Holy guacamole! Framing and the Chipotle contamination issue. Journal of Communication Management, 22(3), 280-295. Summary In 2015, Chipotle was one of the fastest growing restaurant chains in the U.S. when it was struck by six outbreaks of foodborne illnesses. Chipotle’s newfound success was now shadowed by its … Continue reading Holy Guacamole! Framing and the Chipotle Contamination Issue
Shen, Hongmei & Fussell Sisco,Hilary (2015). PR professionals’ technology use: Emotional, financial, and professional ramifications. Public Relations Journal, 9(2), 1-17. https://www.prsa.org/intelligence/prjournal/documents/2015v09n02shensisco.pdf Summary This study examined Information and communication technologies (ICT) use by public relations practitioners and its influence on work-life conflict, income, and professional outlook through a random national survey (n = 820) of … Continue reading PR Professionals’ Technology Use: Emotional, Financial, and Professional Ramifications
Brummette, John & Fussell Sisco, Hilary (2015). Using Twitter as a means of coping with emotions and uncontrollable crises. Public Relations Review, 41, 89-96. Summary This study uses a theory-driven approach to explore how stakeholder tweets can be analyzed by organizations to gauge the public’s collective sentiment and construct messages that facilitate coping during a … Continue reading Five Strategies to Cope with Twitter Crises
When a crisis occurs, an organization needs to go above and beyond the publics’ expectations to manage the situation. The recent affair with Subway tests the foundational elements of crisis management. In early July, it was reported that federal agents raided Subway’s longtime pitchman Jared Fogle’s home where they seized electronics and computers. These early … Continue reading Three Lessons Learned from Subway’s Crisis
Tina McCorkindale, Ph.D., President & CEO, Institute for Public Relations Hilary Fussell Sisco, Ph.D., Associate Professor & Chair, Department of Strategic Communication, Quinnipiac University This presentation was conducted at the 65th Annual Conference of the International Communication Association (ICA) in San Juan, Puerto Rico in May of 2015. Dr. Tina McCorkindale and Dr. Hilary Fussell … Continue reading Ethical Divergence in Social Media
McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more … Continue reading How Millennials are engaging and building relationships with organizations on Facebook