Tag Archives: Facebook

March 12, 2021Latest Research Organizational Communication Research CenterFacebook, internal communication, Latest (OCRC) Research, Organizational Identification, social capital, social network systemsBrittany

This summary is provided by the IPR Organizational Communication Research Center Summary Communication has long been associated with organizational identification (OID). However, few studies have considered the role of computer-mediated communication (CMC) in organizational identification processes and outcomes. Given the prominence of computer-mediated communication, (particularly social networking systems) communication via online channels might influence the … Continue reading Not just for customers anymore: Organization Facebook, employee social capital, and organizational identification →

December 17, 2020[Blog], [Research Library], Big Data, Digital Media Research Center, DMRC- Digital/Social Mediadata, data policy, Facebook, public communicationOlivia Kresic

This summary is provided by the IPR Street Team based on the original journal article in the Journal for Public Interest Communications by Brandon Carl Boatwright and Candace White As the largest social media company with over 1.6 billion users, concerns on Facebook’s policies and use of personal data are increasing. This study explored the rhetoric of … Continue reading Public Communication of Facebook Data Policy →

June 13, 2019DMRC- Digital/Social Media, Latest Research Organizational Communication Research Center, OCRC - Communication Behaviorscontact authority, Facebook, organization identification, quality of Facebook contacts

Author(s), Title and Publication Bartels, J., van Vuuren, M., & Ouwerkerk, J. W. (2019). My colleagues are my friends: The role of Facebook contacts in employee identification. Management Communication Quarterly, 1-22. doi: 10.1177/0893318919837944 Summary The boundaries between work and private life are blurring, and social media has contributed to this process. Although a body of research … Continue reading My Colleagues are My Friends: The Role of Facebook Contacts in Employee Identification →

December 5, 2018[Research Library], DMRC- Digital/Social Media, OCRC - Communication Behaviors, Organizational Communication Research Centerboundary preferences, Facebook, LinkedIn, organizational ambassadorship, Organizational Identification, self-enhancementSarah Jackson

Author(s), Title and Publication van Zoonen, W., Bartels, J., van Prooijen, A.-M., Schouten, A. P. (2018). Explaining online ambassadorship behaviors on Facebook and LinkedIn. Computers in Human Behavior, 87, 354-362. doi: 10.1016/j.chb.2018.05.031. Summary Through social media, employees can function as powerful brand ambassadors with everything they do and say online. The authors of the current study … Continue reading Explaining Online Ambassadorship Behaviors on Facebook and LinkedIn →

October 23, 2018[Research Library], Digital Media Research Center, DMRC - Crisis, Latest Research Digital Media Research Centercrisis communication, crisis management, Facebook, social media, TwitterSarah Jackson

Eriksson, Mats (2018). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. Summary The growing interest in lists of dos and don’ts for social media usage during crises extends far beyond only identifying different kinds of organizations’ development of policies for … Continue reading Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice →

December 22, 2014Digital Media Research Center, DMRC - CrisisAll-American Muslim, Apology, corporate communication, Crisis, Facebook, Lowe’s, social mediaSarah Jackson

Summary When Lowe’s pulled its advertising from the TLC program All-American Muslim, critics from both sides responded. Some organized a boycott of the home improvement giant, and others applauded the decision. Lowe’s posted a response and apology on Facebook to only step further into a heated controversy as thousands of comments, many vitriolic, were posted … Continue reading Pulling Ads, Making Apologies: Lowe’s Use of Facebook to Communicate with Stakeholders →

December 22, 2014Digital Media Research Center, DMRC - Engagement, DMRC - Nonprofit, DMRC- Digital/Social Mediacorporations, Facebook, non-profits, relationship cultivation strategies, relationship theory, social mediaJulie O'Neil

Summary Although public relations practitioners and researchers frequently tout the ability of Facebook to foster relationships between organizations and publics, sparse research has empirically investigated the specifics of that process. Corporations and nonprofit organizations have different missions and publics with whom they communicate, because they likely use different relationship cultivation strategies via Facebook. This study … Continue reading An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC - Blogs, DMRC - Crisiscrisis communications, Facebook, public relations, social media, Twitter, YouTubeInstitute for Public Relations

Wigley, Shelley, & Zhang, Weiwu (2011). A study of PR practitioners’ use of social media in crisis planning. Public Relations Journal, 5(3). Summary This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring … Continue reading A study of PR practitioners’ use of social media in crisis planning →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC- Digital/Social Media, RelationshipsFacebook, Millennials, social media, StrategicMarcia W. DiStaso

McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more … Continue reading How Millennials are engaging and building relationships with organizations on Facebook →

June 24, 2013[Research Library], Digital Media Research Center, DMRC - Benchmarking, DMRC - Engagement, DMRC- Digital/Social Media, RelationshipsFacebook, social media, Strategic, Twitter, YouTubeMarcia W. DiStaso

DiStaso, Marcia W., & McCorkindale, Tina M. (2013). A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube. Public Relations Journal, 7(1), 1-33. Summary By exploring the strategic use of social media for 250 of Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and … Continue reading A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC- Digital/Social Media, Relationshipsauthenticity, Facebook, public relations, social media, TwitterInstitute for Public Relations

McCorkindale, Tina. (2012). Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically. In S. Duhé (Ed.), New media and public relations (2nd ed. pp. 67-74). New York: Peter Lang Publishing, Inc. Summary With the increasing popularity of social media, organizations need to … Continue reading Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically →

January 31, 2013[Research Library], Digital Media Research Center, DMRC- Digital/Social MediaCDC, Facebook, Framing, healthcare, social media, TwitterInstitute for Public Relations

Austin, Lucinda L. (2012). Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices. In S.C. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 209-217). New York: Peter Lang Publishing Inc. Summary Exploring the U.S. Centers for Disease Control and … Continue reading Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices →

September 17, 2012[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Crisis, DMRC - Influence, DMRC- Digital/Social Media, Relationshipscrisis communications, Facebook, New media, public relations, social media, TwitterInstitute for Public Relations

Argenti, Paul A. and Courtney M. Barnes (2009). Digital Strategies for Powerful Corporate Communications. New York: McGraw Hill. Even three years after it was published, this volume maintains its place as one of the best books dealing with new media and public relations. Billed as “a corporate survival guide for the Web 2.0 world,” Argenti … Continue reading Digital Strategies for Powerful Corporate Communications →