Trust is often talked about as one of the most significant contributors to an organization’s business success. As Carolyn O’Hara wrote in her Harvard Business Review blog, “Proven Ways to Earn Your Employees’ Trust,” many organizations always think of it in terms of customers’ belief in their products and services, but trust within an organization … Continue reading Cultivating Employee Trust: From Authenticity, Transparency to Engagement
Luo, Yi, Jiang, Hua, & Kulemeka, Owen (2015). Strategic social media management and public relations leadership: Insights from industry leaders. International Journal of Strategic Communication, 9, 167-197. Summary To understand how social media are reshaping the public relations profession, it is vital to examine the perceptions of public relations leaders who are typically involved in … Continue reading Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders
Engaging the workforce may be one of the most important and toughest challenges entrepreneurs face. As Paul Keegan discussed in his The 5 New Rules of Employee Engagement, merely 30 percent of American employees are fully engaged at work, leading to an annual cost of $450 billion to $550 billion spent on absenteeism, workplace accidents … Continue reading The Cost of Unengaged Employees and How to Inspire Change
Although most crisis communication research focuses on external stakeholders’ communicative behavior, some recent academic and professional studies have recognized the value and importance of employee communication in a crisis. Successful internal communication helps an organization to minimize the risk of employees’ negative crisis reactions affecting its reputation and turn them into effective evangelists advocating for … Continue reading Dedicated Employees are the Most Valuable Assets during a Crisis
Topic: Organizational Change, Internal Activism Authors, Title and Publication Luo, Y., & Jiang, H. (2014). Effective public relations leadership in organizational change: A study of multinationals in Mainland China. Journal of Public Relations Research, 26(2), 134-160. Summary Organizational change is prevalent as organizations try to adapt to a changing environment and jostle for competitive advantage. Employees often … Continue reading Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China