This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 companies used in their Weibo posts during the COVID-19 pandemic. Results showed that both relationship cultivation strategies and disaster social media functions effectively increased engagement between Chinese companies … Continue reading Relationship Cultivation and Public Engagement via Social Media During the COVID-19 Pandemic in China
[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - International, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterBenjamin lynn, China, COVID-19, covid-19 in china, Engagement, Jie jin, public engagement, Qiongyao Huang, Relationship Cultivation, rita men, social mediaJie Jin