Tag Archives: COVID-19

In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, and … Continue reading How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic

Following the first two Institute for Public Relations (IPR)/Peppercomm COVID-19 studies, which focused on initial understanding of the organizational responses and employee perceptions of the pandemic, the third installment is a collection of qualitative assessments from the perspectives of communications leaders on where we are and what’s next.  In addition, the current racial unrest triggered … Continue reading In Search For the Truth, “Meaning” Matters Most: Delving Deeper Into Covid-19 And Racial Inequity  

In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees discussing a hard-fought lesson or triumph that helped to mold or change their career. We’re living through a surreal global health crisis that is testing all of us personally and professionally. Knowledge and skills in risk and crisis communication have become essential. For leaders, … Continue reading Lessons Earned: Leadership in a Pandemic Through the Lens of Higher Education

COVID-19 has brought global commerce to a standstill and risks collapsing the corporate infrastructure of even the most powerful economies in Asia, Europe and North America. National and state governments will be disbursing trillions of dollars of financial assistance in the coming months with the goal of kickstarting the engines of business as the pandemic … Continue reading Six Steps for Companies to Navigate the Pandemic and Thrive in the Future