As a public relations professor who teaches a research and evaluation course, I know firsthand the challenge of keeping up with research, measurement, and evaluation developments in public relations. New and improved digital metrics keep emerging. Clients and organizations are demanding greater accountability from communication initiatives. Public relations professionals and clients are advocating for the … Continue reading Resources for Public Relations Educators for Teaching Research, Measurement, and Evaluation
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This paper serves as a road map to the collection of books and white papers on public relations research, measurement, and evaluation.
The purpose of this research was twofold: 1.) to qualitatively examine how organizations can use intranets to enable employees to communicate with one another and senior management, and 2.) to statistically analyze whether employee interaction with an intranet designed to foster two-way communication positively correlates with employee satisfaction and employee input into the decisions of … Continue reading Measuring and Evaluating an Intranet Designed to Enhance Employee Communication and Two-Way Communication