Most of us in public relations have heard the claim that publicity, or earned media, has greater credibility than a paid advertisement. Consider what the author (Wynne) of a 2014 Forbes article titled “The Real Difference between PR and Advertising” wrote: “Advertising is paid media, public relations is earned media. This means you convince reporters or … Continue reading Is Earned Media More Credible than Advertising?
- Is Earned Media More Credible than Advertising?
All posts by Julie O'Neil
Author(s), Title and Publication Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees: Insights from internal communication managers. International Journal of Strategic Communication, 13(2), 110-132. Summary Internal social media has emerged as the new frontier for internal communicators to achieve long-term organizational goals, including engaging employees. Previous research suggests that … Continue reading Using social media to engage employees: Insights from internal communication managers →
The explosion of social and digital media in recent years has fueled job opportunities and the number of educational programs in public relations. The Bureau of Labor Statistics projected that the public relations field will grow 6 percent from 2014 to 2024 and that 14,900 new jobs will need to be filled. Student enrollment in public relations programs … Continue reading How IPR Can Help Educate Future Public Relations Practitioners →
The purpose of this research is twofold: (1) to test the reliability of the proposed media standards based upon a content analysis of a randomly selected sample of media coverage; and (2) to provide a “ready-made” set of tools in the form of a tested and effective media coding guidebook and coding instructions to enable … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Standards for Traditional Media →
Summary Although public relations practitioners and researchers frequently tout the ability of Facebook to foster relationships between organizations and publics, sparse research has empirically investigated the specifics of that process. Corporations and nonprofit organizations have different missions and publics with whom they communicate, because they likely use different relationship cultivation strategies via Facebook. This study … Continue reading An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook →
PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner) →
Topic: Measurement of Employee Communication Outputs and Outcomes Author(s), Title and Publication O’Neil, J. (2008). Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm. Public Relations Journal, 20(2). Summary This case study describes how a global firm planned, implemented, and evaluated a new … Continue reading Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm →
As a public relations professor who teaches a research and evaluation course, I know firsthand the challenge of keeping up with research, measurement, and evaluation developments in public relations. New and improved digital metrics keep emerging. Clients and organizations are demanding greater accountability from communication initiatives. Public relations professionals and clients are advocating for the … Continue reading Resources for Public Relations Educators for Teaching Research, Measurement, and Evaluation →
This paper serves as a road map to the collection of books and white papers on public relations research, measurement, and evaluation.
The purpose of this research was twofold: 1.) to qualitatively examine how organizations can use intranets to enable employees to communicate with one another and senior management, and 2.) to statistically analyze whether employee interaction with an intranet designed to foster two-way communication positively correlates with employee satisfaction and employee input into the decisions of … Continue reading Measuring and Evaluating an Intranet Designed to Enhance Employee Communication and Two-Way Communication →