Summary In this study, a process is presented for changing stigmatizing portrayals of a group of people. This process parallels Burke’s (1989) redemption ritual for humanity. This research added detail to Burke’s redemption ritual for influencing representations and examined how an LGBT advocacy organization and a mental illness advocacy organization influence cultural byproducts that result … Continue reading Changing Cultural Stigma: A Pilot study of LGBT and Mental Illness Organizations
Hopp, Toby, & Gallicano, Tiffany Derville (2016). Development and test of a multidimensional scale of blog engagement. Journal of Public Relations Research, 28(3-4), 127–145. doi:10.1080/1062726X.2016.1204303 Summary Social media interactions are commonly used to measure engagement; however, at most, they should be used only as a key performance indicator since audiences can be engaged without liking, … Continue reading How to Determine if a Blog is Effective : A Multidimensional Scale of Blog Engagement
The study reported on in this article represents an attempt to assess the ethicality of undisclosed ghost blogging. There has been considerable debate on the blogs of public relations practitioners about whether undisclosed ghost blogging is ethical, including a recent survey of practitioners where most respondents expressed approval of undisclosed ghost blogging, provided that the … Continue reading What Do Blog Readers Think? A Survey to Assess Ghost Blogging and Commenting
This study reports data from a nationwide survey of the Millennial Generation of public relations agency employees. We examined organization-employee relationships and factors affecting ethical decision making. The survey employed Hon and Grunig’s (1999) scales to measure relationship outcomes: control mutuality, trust, commitment, and satisfaction. The results of the organization-employee measures were reported in previous … Continue reading Using Relationship Management to Encourage Ethical Practice Among Cultural Strangers