This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications Melissa B. Adams and Melissa A. Johnson explored how nonprofit organizations in the U.S. serving Hispanic and Latinx communities utilize acculturation-themed images in communication and digital advocacy. Acculturation is defined as “the process … Continue reading The Use of Imagery in Nonprofit Digital Social Advocacy
This summary is provided by the IPR Organizational Communication Research Center based on the original study in the International Journal of Business Communication. Summary This study examined how a nonprofit organization’s identity is co-constructed via communication among managers, staff, and those served by the nonprofit. The author defined organizational identity as organizational members’ communication about who … Continue reading An Ethnography of a Transgender Nonprofit Organization’s Communication
This summary is provided by the IPR Digital Media Research Center Summary WeChat, the most widely used social mobile application nowadays in China. By observing the most transparent Chinese charitable foundations, this study conducted a quantitative content analysis to examine their use of WeChat for dialogic communication with publics. Particularly, this study found that Chinese … Continue reading Engaging Publics in The Mobile Era: A Study of Chinese Charitable Foundations’ Use of WeChat
This summary is provided by the IPR Digital Media Research Center. Summary Nonprofit advocacy organizations must break through the deluge of messages on Facebook to reach their intended audiences and influence change. Drawing on social presence theory, the purpose of this research was to explore how LGBTQ nonprofit advocacy organizations use advocacy strategies and tactics … Continue reading How Social Change Messages on Facebook Go Viral
Lou, Chen, and Alhabash, Saleem. (2018). Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving. Journal of Promotion Management, 24(4), 484-510. Summary Previous studies suggest that consumers tend to infer more negative motives of for-profit sponsorship on social cause than to non-profits. The current study is aimed at identifying potential effective … Continue reading Understanding Non-profit and For-profit Social Marketing on Social Media
The study reported on in this article represents an attempt to assess the ethicality of undisclosed ghost blogging. There has been considerable debate on the blogs of public relations practitioners about whether undisclosed ghost blogging is ethical, including a recent survey of practitioners where most respondents expressed approval of undisclosed ghost blogging, provided that the … Continue reading What Do Blog Readers Think? A Survey to Assess Ghost Blogging and Commenting
Summary This exploratory qualitative case study examines the role of participatory media in nonprofit public relations. Through a case study of the “It Gets Better Project,” this research examines how nonprofit organizations can provide a platform for publics to amplify their voices, and in turn how publics can work to carry forth the message of … Continue reading Advocacy and Amplification: Nonprofit Outreach and Empowerment Through Participatory Media