This blog post is Jeong-Nam Kim’s follow up post to last week’s entry, “An Innovative Organization and Its Many Oracles.” Promotive-Consequence of ECBs: Strategic Value of ECBs in Innovation Management While earlier findings have provided evidence about the importance of ECBs in risk management, ECBs also generate strategic value by making the organization more innovative … Continue reading An Innovative Organization and Its Many Oracles Part II
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In Latin origin, the word, oracle, from “ōrāre” that means “to speak” about the future foretold by the gods. In the modern world, an organization has many gods to whom the management and leadership should listen and adapt. These are strategic publics or strategic constituencies. An organization depends on the strategic publics to acquire and … Continue reading An Innovative Organization and Its Many Oracles →
Companies spend enormous resources and time rallying stakeholders to win their support. However, companies might do better by spending at least some of this time focusing on a group that is in their own back yards: their employees. The statements of employees, compared to those of executives and others, are generally considered among the most … Continue reading Employee Activism: Why We Did It and What We Learned →
Are you engaging employees? Is your function driving internal understanding, alignment and action? Organizational change is constant, which makes employee communications more important than ever in driving business results. That’s the good news—there’s a real need for your services. Here’s the tough part, though: To gain permission to do the work, you need to first … Continue reading Valued Communicators Understand the Business →
Seventy-three percent of online adults use social media, according to the Pew Research Internet Project (Sept. 2013). Furthermore, sixty-three percent of adult cell users use their phones to go online. Speaking about the growing importance of social media, Dr. Tina McCorkindale, Appalachian State University, presented at the 2014 Public Relations Leadership Forum in Chicago. Covering social … Continue reading The Increasing Importance of Social Media in Everything We Do →
New research from the Public Relations Consultants Association (PRCA) in the UK shows that 84% of PR firms believed that evaluation is very important to the credibility of PR. In a recession, with pressure on both agency performance and budgets, the opportunity is there for PR firms and all programme owners to fight their corner … Continue reading Barry Leggetter: Evaluation Important in Recession →