Dan Ariely of the Duke University Fuqua School (and one of my favorite behavioral economists) posted a new video last week on “The Pain of Paying.”  There are lessons here about encouraging desired outcomes by adapting communication to the realities of how people think about paying for stuff. That’s not to say manipulating them to make decisions that aren’t in their best interests (an ethics topic for another day), but ...

This article was first published in The Measurement Standard, a publication of KDPaine...

This is my first entry in what I hope will become a reoccurring event, most likely several times a month blog.  I’ve blogged before—on measurement in particular—and stopped when I realized the only ones ...

 “Public relations should start within a company,” is a philosophy shared among companies considered globally ‘best-in-class,’ according to Colleen Learch, Vice President of KRC Research. This is a preliminary finding Learch highlighted after interviewing 10 global companies on their global employee communication practices. Learch presented her initial takeaways on behalf of the IPR’s Commission on Organizational Communication at the Trustees Research Symposium on November 8, 2012. ...

Viewing public relations through a brain-based perspective allows practitioners to gain rich insights into how our publics make decisions on an issue. In order to influence key stakeholders, we must understand that they generally make their decisions quickly and based off emotions. Professor Baba Shiv from the Stanford Graduate School of Business explained how practitioners might use this perspective to their advantage during his presentation at the IPR Trustees Research Symposium on Nov. 8, 201 ...

At the IPR Trustees Research Symposium in November, Bruce Berger, winner of the 2012 Pathfinder Award for an original program of scholarly research advancing th...

The development of new technologies such as the iPad mini has provided communications professionals with modern and innovative channels to reach their publics. These gadgets have helped enhance the ...

CEOs are often the face of a company, but having a visible, or even well liked, CEO may not help a company’s reputation in all situations. This is a topic I explored over the summer with PRI ...

The Institute for Public Relations Measurement Commission has been the organizer of the Measurement Summit each autumn for about the last decade. Throughout most of those years the Summit has been held at venues in and around Portsmouth, New Hampshire just as the autumn color emerges. The event has always benefited from tha ...

The Seventh World Public Relations Forum (WPRF) convened by the Global Alliance for Public Relations and Communications Management (GA) is set to take place in Melbourne, Australia from 18-20 November, 2012. The Melbourne Mandate will be established, which builds on the Stockholm Accords from the Sixth WRPF, which will be a modern ‘mandate’ for organizational and societal value of ...