Building a Business Case for CSR

Many organizations have embraced some form of corporate citizenship, social responsibility or sustainability for years, some even for generations. But for many organizations such activities have been ...

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Are Surveys Broken?

Is the survey mechanism broken? Few would argue that it hasn’t been damaged by a number of factors in recent years. With that in mind, I read a ...

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Relevancy, Relationships and Numbers

Relevancy is the eternal challenge for the public relations function, and the intellectual discussion always will be split between those who favor more quantitative measures and those who favor more subjective, qualitative-based metrics. In short, is it numbers or is it relationships that matter most? ...

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ROI – The Miami Debate

Measurement and evaluation of communications is an enduring discussion in public relations research and practice. Recently, there has been a move to ado ...

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JetBlue, MWW Group Take a Bite Out of Big Apple Awards

JetBlue Airways and MWW Group accepted the 2012 Big Apple’s Best Use of Research and Measurement Award for their work on “Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots”. Sponsored by the Institute for Public Relations (IPR), IPR Measurement Commission members Marianne Eisenmann, Frank Walton and Mark Weiner selected this campaign for its quality of measurement and evaluation in the program, clearly aligning with the campaign’s business objective ...

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What are Standards for Public Relations Research, and Why Do We Need Them?

In my last post, I talked about the process being used by the Coalition for Public Relations Research Standards, a process built upon the recommendations of the International Organization for Standardization. This week, I would like to discuss why we need standards, what a standard is (and is not), the benefits of standards, and the risks of a failure to make visible progress in dev ...

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Apologize, Deny, Justify or Excuse?

A crisis response that’s good for the CEO may not be good for the corporation. In a networked world, company response to a crisis has become key to institutional reputation. Companies a ...

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