Spotting Bad Research

Frank OvaittAt an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that IPR might provide guidance to practitioners on how to identify bad research. That could be a mission in itself for IPR. But I decided to start by asking our ...

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Social Media Measurement Standards – Everything You Need to Know

When anyone asks why standards are important, I cite a recent conversation with a client. It started with what seemed a simple question: “Are we able to see how many people saw the stories, and how do you calculate reach?” A dozen emails later, we finally sorted out that what the client called reach, we call opportunities to see. What she was calling placement, we call items. And what we referred to as “placement” didn’t matter to the client at all. Which is why, in early 2011, t ...

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Mapping mommy bloggers: Using online social network analysis to study publics

Stansberry, Kathleen (2011). Mapping mommy bloggers: Using online social network analysis to study publics. PRism 8(2), 1-14. Much of the research in public relations makes assumptions about the concept of publics without addressing the ambiguity of the term. More research is needed to better understand the complex nature of publics. This is particularly important given the participatory nature of the web, which has given rise to extensive and powerful interest- ...

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Building a Business Case for CSR

Many organizations have embraced some form of corporate citizenship, social responsibility or sustainability for years, some even for generations. But for many organizations such activities have been ...

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Are Surveys Broken?

Is the survey mechanism broken? Few would argue that it hasn’t been damaged by a number of factors in recent years. With that in mind, I read a ...

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Relevancy, Relationships and Numbers

Relevancy is the eternal challenge for the public relations function, and the intellectual discussion always will be split between those who favor more quantitative measures and those who favor more subjective, qualitative-based metrics. In short, is it numbers or is it relationships that matter most? ...

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