On November 8 at the Institute for Public Relations Annual Distinguished Lecture & Awards Dinner, Mark Penn and Karen Hughes will deliver our first-ever team lecture, “Commun
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Today at the PRSA International Conference in San Francisco, the Commission on Public Relations Education unveils its new report, “Standards f
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In today’s environment, corporate social responsibility has emerged as an important management concept. Publics expect companies to be engaged in resp
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At an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that IPR might provide guidance to practitioners on how to identify bad research. That could be a mission in itself for IPR. But I decided to start by asking our ...
As the world continues to go digital and a new social media buzzword seems to appear every day, PR practitioners are trying t
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For the twelfth consecutive year, the Arthur W. Page Society and the Institute for Public Relations have announced their collaborative partnership to sponsor ...
When anyone asks why standards are important, I cite a recent conversation with a client. It started with what seemed a simple question: “Are we able to see how many people saw the stories, and how do you calculate reach?” A dozen emails later, we finally sorted out that what the client called reach, we call opportunities to see. What she was calling placement, we call items. And what we referred to as “placement” didn’t matter to the client at all. Which is why, in early 2011, t ...
Read More...Stansberry, Kathleen (2011). Mapping mommy bloggers: Using online social network analysis to study publics. PRism 8(2), 1-14. Much of the research in public relations makes assumptions about the concept of publics without addressing the ambiguity of the term. More research is needed to better understand the complex nature of publics. This is particularly important given the participatory nature of the web, which has given rise to extensive and powerful interest- ...
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