Bringing out the Best in People
When the purpose of a public relations campaign is to encourage honest behavior, what really works?
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When the purpose of a public relations campaign is to encourage honest behavior, what really works?
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I have a blog post published May 29th at CommPro.BIZ, “Seeing Is Believing — Why PR People Should Take Infographics More Seriously.” I make two related arguments. I contest that PR people generally have fallen behind other marketing and analytical disciplines in their understanding and use of big da ...
Read More...Former IPR Trustee Björn Edlund mounts a spirited defense of focusing on reputation. He responds to a column in The Economist that “says it is wrong for companies to aim at leveraging its reputation – or even to regard reputation as a corporate asset.” Read Björn’s piece on the Arthur W. Page Society blog. Frank Ovaitt is president and CEO of the Institut ...
Read More...Why do we get such a kick out of focusing on ourselves? Thirty to 40 percent of human speech informs others about ourselves. Eighty percent or more of social media posts announce our own experiences or views. Nine-month-old babies already try to draw the attention of others to things they find important in their environments. Adults in all societies try to share their knowledge with others. Humans are wired to disclose. In fact, a battery of studies by Diana Tamir and Jason Mitchel ...
Read More...The following post is excerpted from an article in PR Magazine, published by the China International Public Relations Association. 2003: The arrival of a turning point ...
Read More...Research budgets are up, organizations increasingly evaluate outcomes instead of outputs, and the way companies measure PR is related to indicators of success. These are just some of the powerful insights about what appears to be a transformation of PR measurement and evaluation provided by USC Annenberg’s Generally Accepted Practices (GAP) for Public Relations study. In its seventh iteration this year, GAP VII is the largest and most comprehensi ...
Read More...The following has been adapted from a January 2012 interview with van Riel in www.managementboek.nl , based on his book “The Alignment Factor.” Alignment is building long-term relationships with all internal and external stakeholders, those you depend on as an organisation. Where reputation is a means, alignment is a ...
Read More...The organizers of Bledcom, the legendary international public relations research conference at Lake Bled, Slovenia, have released the program for 2012. The July 6-7 conference breaks into two tracks focused on academic and corporate research. Current and former IPR Trustees, Research Fellows and commission members appearing the program include Don ...
Read More...Internal consulting as a part of the role of communication professionals within organizations has been discussed by a number of researchers. But what does “consulting” in this context mean? Who are clients, what is the content? Which objectives, forms, and specifications are relevant? A recent research project conducted in Germany addresses these questions. We have developed a theoretical framework based on research in business consulting and existing public relations role models, and ver ...
Read More...We need a new definition of corporate social responsibility (CSR) to apply not only to corporations, but also to governments, NGOs – any organization that competes for societal resources – thereby helping societies set a sustainable path. The economic crisis is a good opportunity for social scientists to talk to each other, who for decades have been telling us that organizations are not perfect: Herbert Simon and many others have proved Max Weber wrong. For what concerns the environment ...
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