IPR is featuring some of the many Black American pioneers and landmark events to celebrate Black History Month.
Born in Atlanta, Texas on January 26, 1892, Bessie Coleman was the first African American and Native American female pilot. Her mother, Susan Co
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IPR is featuring some of the many female pioneers to celebrate Women’s History Month.
Debra A. Miller, Ed.D. APR, Fellow PRSA, became the first woman of color and the first African-American to lead PRSA in 1997.
Dr. Miller has
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This summary is provided by the IPR Organizational Communication Research Center
Summary
The awareness that employee engagement plays a vital role in improving job performance and organizational e
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This blog is provided by the IPR Organizational Communication Research Center
Listening to employees is critical for a myriad of reasons including employee retention, motivation, inclusio
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While the world is focused on the ‘Great Resignation,’ there is an increased need for communicators and leaders to be mindful of the ‘...
IPR is featuring some of the many Black American pioneers and modern-day heroes to celebrate Black History Month.
Maggie Lena Walker was born to enslaved parents on July 15, 1864, i
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This summary is provided by the IPR Organizational Communication Research Center
Summary
In a fast-evolving and uncertain business environment, change is
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This summary is provided by the IPR ESG & Purpose Research Library.Dr. Karine Lacroix and colleagues examined whether climate change mitigation behaviors at the personal level spills over onto people’s willingness to engage in behaviors at the collective level. A series of three surveys were conducted. Survey 1 consisted of 1,037 U.S. adults and was conducted March 18–29, 2021. Survey 2 consisted of 2,461 U.S. adults and was conducted Oct. 12–20, 2021. Survey 3 consisted of 2,437 U.S. adults and was conducted Feb. 14–March 3, 2022.Key findings include:1.) Reminding people of the behaviors they have done in the past increases both their perception that they have already taken enough action and their own environmental identity. 2.) Reminding people of their personal mitigation behaviors does not reduce their willingness to perform collective behaviors.3.) Reminding individuals of the actions they have already taken encouraged them to support a carbon tax paid by companies more, while having no effect on the level of support for a carbon tax paid by individuals.4.) Messages that directly encourage collective climate change mitigation behaviors may be more effective at promoting these behaviors than messages that emphasize past personal behaviors.Discover how to encourage individuals to support collective climate change mitigation behaviors
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This is an IPR Signature Study
Download Full Report: The Top 17 PR Insights of 2021 PDFDownload Social Graphics: Graphic 1, Graphic 2Introduction:The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year. The past couple of years have seen many changes in our industry and 2021 was no exception. With increasing vaccine availability, supply chain challenges, a new U.S. president, and the impact of climate change, there were no shortage of issues communicators focused on around the world. Some of these challenges and topics are spotlighted in this guide’s research. At the end of this report is a list of IPR resources and IPR signature studies published in 2021. Thanks to our Board of Trustees, comprising seniorlevel executives and academic leaders in public relations, for driving the mission and work we do.
For More Insights Visit the IPR Research below:
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