As baseball legend “Babe” Ruth once said: “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”
Collaboration is the ability to work well with others towards a common goa
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Social media is changing the way organizations engage key stakeholders. Today’s environment of rapid engagement, interaction and accessibility due to social media is unprecedented in public relations history. This has ushered in the opportunity for organizations to listen to audiences like never before, engage in real-time and, most importantly, foster thriving relationships with publics. Organizations must realize, however, that social media is not just about a platform that provides two-w ...
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This post appears courtesy of Burson-Marsteller and the full study can also be found on their website, here.
When it comes to Instagram, Barack Obama and his team
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As Millennials continue to enter the workforce and begin to assume management roles, Baby Boomers are retiring. These generational shifts demand internal communication professionals make major adjustments in how they communicate. Millennials are expected to comprise 75% of the workforce by 2025 (Deloitte, 2014), and according to internal communicators I interviewed, they have different communication expectations. My recent study of this topic was published in the latest edition of ...
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Marcia DiStaso, Ph.D. and director of the Social Media Research Center, reflects on the development of social media research in honor of IPR’s 60th Anniversary.
In 2006, MySpace was the most popular social networking site in the United States. Facebook had fewer than one million users, and few orga
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A recent decision by an ethics commission in New York is a bad idea built on a flawed concept. And it may foretell new regulatory challenges facing communications and government affairs professionals.
In late January, the New York State Joint Commission on Public Ethics (JCOPE) ...
How many people will you meet in the course of your lifetime? Estimates out there range from 75,000 – 100,000 people. Could be more. Of course the depth of those interactions also range but think about it this way…each person you meet and interact with throughout the course of yo
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The year 2015 was a huge one for PR Measurement. The Barcelona Principles were updated from their initial unveiling in 2010, “Measurement Week” was expanded to a full “Measurement Month” and we finally solved the #1 pain point keeping people up at night – ROI. Ok… maybe the last one i
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In a previous post, “Time to Reinvent the Wheel for PR Education,” I delved into the International Public Relations Association (IPRA) archives and featured their Wheel of Education model.
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