In a recent article, “Five Years After Barcelona, It’s Time to Measure Motive,” Alan Kelly writes a personal critique of the practice of public relations (“a craft that is unregulated, un-licensed, and inherently i
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Do PR and marketing graduates seeking jobs in PR agencies have what it takes? Do they have the right education, knowledge and skills? Do they have the preferred personality traits?
According to the latest survey from Gould+Partners, PR M&A specialists and management consultants, the answers
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Thank you for your years of leadership as CEO and President of IPR.
Public relations professionals and educators are facing some of the same challenges in and out of the classroom. One of the biggest facing educators today is the rapid evolving use and implementation of social media in campaigns and the workplace.. These changes are happening quickly and at times, are very hard to keep up with in prov
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Last week, I attended the Association Leaders Workshop at the Global Alliance meeting in Milan, Italy. The Global Alliance for Public Relations and Communication Management is a confederation of major public relations and communication management associations and institutions, representing 160,000 practitioners and academics from around the world. Gathered at the two-day workshop were 40 leaders from 25 countries who participated in forums, brainstorming sessions, discussions and presentations h ...
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Today’s explosion of social media offers a cornucopia of communications potential – a virtual abundance of technologies and platforms for communicating with anyone, anytime, anywhere across an array of devices. But, from a communications perspecti
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I’ve always been a staunch advocate of research that uncovers rich insights, confirms conventional wisdom or sheds new light on cutting-edge developments in our business.
Procter & Gamble’s IPR-award winning ...
Few would debate the value of data-driven insights in public relations, but many question what this actually means. In April 2015, at the Page Society Spring Seminar, Jack Welch said data is a tool, and like any other tool, it “has the capacity to be valuable only if it is applied with strategic purpose toward a meaningful outcome
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Engaging the workforce may be one of the most important and toughest challenges entrepreneurs face. As Paul Keegan discussed in his The 5 New Rules of Employee Engagement, merely 30 percent of American employees are fully engaged at work, leading to an annual cost of $450 billion to $550 billion spent on abse
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Campaign Wins Best Use of Research Award This campaign was the winner of the Institute for Public Relations Measurement Commission’s “Best Use of Research, Measurement and Evaluation” award at the 2015 Big Apple Awards, sponsored by the New York Chapter of PRSA. ...
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