Individuals want to buy from and work for organizations that align with their values. Why then are so few brands willing to make their position on issues impacting our society clear to their stakeholders? Now we have some key answers. Only 18% of brands are very likely to speak out on any social issues this … Continue reading Why Aren’t More Brands Speaking out on Social Issues? Here’s What We Know
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. If I had a dollar for every business mistake I’ve committed, I’d be sitting atop the Forbes 400 list. Alas, based upon my multiple failures, I’m lucky to be standing at all. But, as is the case with most of … Continue reading Lessons Earned: When Believing the Client’s Promise Goes Wrong
Editor’s Note: This post was written before the events occurred in Charlottesville. This blog was written exclusively for the IPR Digital Media Research Center. While “The Art of the Deal” may be the second best-read book in the history of the world after the bible, President Trump may have another best-seller in the making if … Continue reading C-Suite Lessons To be Learned (and Avoided) from President Trump’s Tweets and Remarks
IPR study shows how CCOs can contribute to bottom-line organizational performance Did you know there’s a direct connection between organizational clarity and organizational performance? A recently released Institute for Public Relations report, “Organizational Clarity, The Case for Workforce Alignment & Belief,” argues that such clarity is critical to employee performance, satisfaction, overall organization morale as … Continue reading Clarity Comes Down to Communications