I’ve always been a staunch advocate of research that uncovers rich insights, confirms conventional wisdom or sheds new light on cutting-edge developments in our business. Procter & Gamble’s IPR-award winning ...

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Few would debate the value of data-driven insights in public relations, but many question what this actually means. In April 2015, at the Page Society Spring Seminar, Jack Welch said data is a tool, and like any other tool, it “has the capacity to be valuable only if it is applied with strategic purpose toward a meaningful outcome ...

Engaging the workforce may be one of the most important and toughest challenges entrepreneurs face. As Paul Keegan discussed in his The 5 New Rules of Employee Engagement, merely 30 percent of American employees are fully engaged at work, leading to an annual cost of $450 billion to $550 billion spent on abse ...

Campaign Wins Best Use of Research Award This campaign was the winner of the Institute for Public Relations Measurement Commission’s “Best Use of Research, Measurement and Evaluation” award at the 2015 Big Apple Awards, sponsored by the New York Chapter of PRSA. ...

The International Association for Measurement and Evaluation in Communication (AMEC) Summit held its annual meeting last week in Stockholm. The theme of the conference was, ‘Winning the Game’ with speaker presentations, panels, debates, discussions, questions, and ideas on “making measurement mainstream” (a phrase used by Alex Aiken, Executive Director of Communications for the UK Government). I represented IPR at the Summit and was part of a panel disc ...

The measure of a life, after all, is not its duration, but its donation. –Corrie Ten Boom It is with a heavy heart that my first blog post as chair of the Institute’s Measurement Commission is a tribute to Don Bartholomew who left us last week after a lengthy illness. But I also write this with joy a ...

As interest in international public relations increases, knowing the communication laws that affect other countries is all the more important.  Nowhere is this more important than China.  In April 2015 the Chinese government passed new communications laws that will go into effect in September 2015.  These laws represent ...

The role of CEOs as chief engagement officers in the social media era is being increasingly recognized in our field. In my previous blog entry, I summarized my research on why effective CEO communication is important. Simply, CEOs who are better communicators are perceived as better l ...

For most organizations, a crisis involving misconduct by managers, what we commonly call a scandal, is a problematic situation. A scandal is the worst type of crisis from a management perspective because it causes the most damage to important organizational assets such as reputation and stock prices. Scandals are so d ...