Edelman analyzed global trust in Asian brands. An online survey of more than 32,000 respondents across 28 countries was conducted November 1-28, 2022. Key findings include: 1.) 83% of Asian businesses reported a desire to expand overseas. — This desire was most pronounced from businesses in Indonesia, China, Thailand, and Vietnam. 2.) 26% of global … Continue reading Challenges and Opportunities for Asian-Based Businesses
This summary is provided by IPR based on the original study The Edelman Trust Institute examined individuals’ perspectives of the economy, businesses, and social issues. Online interviews of 32,000 participants were conducted between Nov. 1-28, 2022 in 28 countries. Key findings include: — The economy was a source of anxiety globally, with 89% of all … Continue reading Government is the Least Trusted Institution Across the Globe