Tag Archives: trust

News consumption

Reuters Institute analyzed how news is being consumed online by people of different ages, genders, and regions. An online survey of 93,895 respondents across six continents and 46 markets was conducted from January ­– February 2023. Key findings include:  1.) 30% of respondents said having stories selected for them based on previous consumption was a … Continue reading How is Digital News Consumed Globally?

black american news habits

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center analyzed Black Americans’ experiences, habits, and attitudes around news and information. An online survey of 4,742 U.S. adults who identified as Black was conducted from Feb. 22 – Mar. 5, 2023. Key findings include: 1.) 58% of respondents said local … Continue reading How Do Black Americans Engage with Local News?


This roundtable discussion is provided by the IPR Behavioral Insights Research Center & IPR Digital Media Research Center Members of the IPR Digital Media Research Center (DMRC) and the IPR Behavioral Insights Research Center (BIRC) gathered virtually to discuss disinformation and emerging technology. Two IPR Trustees moderated the discussion: BIRC member Ian Bailey and Lisa Kaplan (Alethea). Participants … Continue reading IPR Roundtable: Disinformation and Emerging Technology

Latin America

IPR is a sponsor of the Latin American Communication Monitor The Latin American Communication Monitor (LCM) analyzed trends in Latin America’s PR field and what professionals are predicting for 2024. A survey of 1,134 communications professionals from 20 countries was conducted from May – June 2022. Key findings include: 1.) Multiple trends were consistent across … Continue reading Top Priorities in 2024 for Latin American Communicators

Edelman analyzed global trust in Asian brands. An online survey of more than 32,000 respondents across 28 countries was conducted November 1-28, 2022. Key findings include: 1.) 83% of Asian businesses reported a desire to expand overseas. — This desire was most pronounced from businesses in Indonesia, China, Thailand, and Vietnam. 2.) 26% of global … Continue reading Challenges and Opportunities for Asian-Based Businesses

Generative AI tools like ChatGPT and Claude AI have caused a flutter of cautious optimism amongst communications professionals. Could the days of drafting tedious copy, counting clips and performing media analysis be over? The prospect of each PR pro having a robot underling is a tempting one. But research suggests it’s wise to proceed with … Continue reading How to Safely Integrate Generative AI into Your Communication Workflow

In today’s fast-paced work environment, effective communication is the backbone of success. It enables teams to collaborate seamlessly, fosters stronger professional relationships, and enhances efficiency within an organization. However, to truly harness the potential of communication, it is essential to go beyond the daily exchanges of information. One aspect of communication that often gets overlooked … Continue reading The Influence of Communicating Values in the Workplace

This summary is provided by the IPR Digital Media Research Center Dr. Jieun Shin and Dr. Sylvia Chan-Olmsted examined Americans’ perceptions of an artificial intelligence (AI) false news detector application called dEFEND. Researchers specifically examined respondents’ trust in the tool and their intent to use it. National surveys of 1,000 U.S. adults were conducted in … Continue reading Can AI Be Trusted to Detect False News?

Dr. Jay Hmielowski and Dr. Eliana DuBosar researched how the places that people come from played a role in how they perceived and trusted journalists and the media. A pilot study was conducted in 2019 followed by a time series study in 2020 that included a total sample of 7,545 participants. Key findings include:— Respondents … Continue reading How Location Impacts Trust in Journalism

The Associated Press and the National Opinion Research Center (NORC) at the University of Chicago examined Americans’ confidence levels in science and medicine related to their political affiliation. A survey of 3,544 U.S. adults was conducted May 5 – Dec. 20, 2022. Key findings include: — 39% of U.S. adults overall said they had “a … Continue reading Do Americans Trust the Scientific Community?

This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ trust in artificial intelligence (AI) companies and support of AI being regulated by the government. A survey of 2,212 U.S. adults was conducted from April 19-22, 2023. Key findings include:— 43% of all respondents said AI companies should be “more … Continue reading American Support of AI Regulation