This blog is provided by the IPR Behavioral Insights Research Center. Stacey Smith discussed this topic at her December 7, 2021 IPR Master Class: Behavioral Science in Communication session. See the link for more information on the series. The science that supports the practice of public relations continues to grow exponentially, both due to the work … Continue reading Staying Abreast of Cutting-Edge PR Practices: How to Integrate New Theory Into What We Do Daily
