This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media landscape. IPR Measurement Commissioner Laju Obasaju (Comcast) moderated the discussion. Experts discussed how changes in the media landscape, such as the move from cable TV to streaming services, impact … Continue reading Measurement Roundtable: Adapting Metrics in a Changing Media Landscape
