Tag Archives: media

black american news habits

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center analyzed Black Americans’ experiences, habits, and attitudes around news and information. An online survey of 4,742 U.S. adults who identified as Black was conducted from Feb. 22 – Mar. 5, 2023. Key findings include: 1.) 58% of respondents said local … Continue reading How Do Black Americans Engage with Local News?

Asian Streaming Representation

USC Annenberg and Gold House analyzed the portrayal of Asian characters in TV and film. The study reviewed a sample of 99 major Asian characters and the 73 titles (TV episodes and films) in which they appeared across 39 TV series and films streamed in 2022. Key findings include: 1.) 82% of Asian characters were … Continue reading Asian Representation in Streaming: Visibility Doesn’t Mean Cultural Specificity

This blog is provided by the IPR Measurement Commission. People who know me well can confirm that I’m always talking about media measurement. When I’m on this topic, I often return to these five essential keys to media measurement that anyone and any organization can implement even if you don’t have much budget or are … Continue reading Five Ways PR Pros Can Use Media Measurement to Unlock Success

IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. The Center for Native American Youth (CNAY) researched the priorities and day-to-day experiences of Native American youth across North America. An online survey of 1,086 youth participants, … Continue reading The Narrative of Native American Youth

This summary is provided by the IPR Digital Media Research Center. Rachel Son and colleagues analyzed whether audiences were as satisfied with machine-generated script narratives (bot narratives) as they were with scripts written by humans. An online survey of 260 U.S. adults was conducted in May 2023. Key findings include: 1.) Participants’ levels of narrative … Continue reading Do People Prefer Scripts Written by Humans or AI Better?

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center analyzed Black Americans’ experiences, habits, and attitudes around news and information. A survey of 4,742 Black U.S. adults was conducted Feb. 22–March 5, 2023. Key findings include: 1.) 63% of Black respondents said news about Black people is often … Continue reading Black Americans’ Experiences With News

Dr. Jay Hmielowski and Dr. Eliana DuBosar researched how the places that people come from played a role in how they perceived and trusted journalists and the media. A pilot study was conducted in 2019 followed by a time series study in 2020 that included a total sample of 7,545 participants. Key findings include:— Respondents … Continue reading How Location Impacts Trust in Journalism

Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affects belief in polarization, extremity, and normalizes a sense of hatred on platforms. Five studies of 650 participants took place from July 2020 to March … Continue reading Why Users Overpercieve Outrage on Twitter

Public Affairs Council examined U.S. public opinion on issues intersecting business, government, and American society. A survey of 2,210 U.S. adults was conducted Sept. 1-2, 2022. Key findings include: 1.) 71% of Americans trust friends and family the most as a source of political information, followed secondly by businesses (44%). — 40% of Americans said … Continue reading Americans Trust Businesses More than News Media