Tag Archives: media

Business success is predicated on understanding the key levers of influence.  After all, Influence, by definition, is the ability to affect the behavior of others in a particular direction, leveraging key tactics that involve, connect, and inspire them (Hallenbeck, 2023).¹  Thus, business success is contingent on influencing your consumer base to buy your product or … Continue reading Is the Shifting Media Landscape Changing How Consumers are Being Influenced?

 This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media landscape. IPR Measurement Commissioner Laju Obasaju (Comcast) moderated the discussion. Experts discussed how changes in the media landscape, such as the move from cable TV to streaming services, impact … Continue reading Measurement Roundtable: Adapting Metrics in a Changing Media Landscape

IPR is featuring research and some of the many women pioneers in the communications industry in celebration of Women’s History Month Katharine Graham was born in New York City in 1917. After graduating from the University of Chicago in 1938, Graham worked as a reporter for the San Francisco News. She then joined the editorial staff at … Continue reading Pioneer Katharine Graham (1917-2001)

IPR is featuring research and some of the many women pioneers in the communications industry in celebration of Women’s History Month In 1939, Dorothy Brunson was born in Tattnall County, G.a. She was raised in Harlem, N.Y., and graduated from SUNY Empire State College in 1960. After graduating, Brunson began working as an assistant controller on … Continue reading Pioneer Dorothy E. Brunson (1939-2011)

black american news habits

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center analyzed Black Americans’ experiences, habits, and attitudes around news and information. An online survey of 4,742 U.S. adults who identified as Black was conducted from Feb. 22 – Mar. 5, 2023. Key findings include: 1.) 58% of respondents said local … Continue reading How Do Black Americans Engage with Local News?

Asian Streaming Representation

USC Annenberg and Gold House analyzed the portrayal of Asian characters in TV and film. The study reviewed a sample of 99 major Asian characters and the 73 titles (TV episodes and films) in which they appeared across 39 TV series and films streamed in 2022. Key findings include: 1.) 82% of Asian characters were … Continue reading Asian Representation in Streaming: Visibility Doesn’t Mean Cultural Specificity

This blog is provided by the IPR Measurement Commission. People who know me well can confirm that I’m always talking about media measurement. When I’m on this topic, I often return to these five essential keys to media measurement that anyone and any organization can implement even if you don’t have much budget or are … Continue reading Five Ways PR Pros Can Use Media Measurement to Unlock Success

IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. The Center for Native American Youth (CNAY) researched the priorities and day-to-day experiences of Native American youth across North America. An online survey of 1,086 youth participants, … Continue reading The Narrative of Native American Youth

This summary is provided by the IPR Digital Media Research Center. Rachel Son and colleagues analyzed whether audiences were as satisfied with machine-generated script narratives (bot narratives) as they were with scripts written by humans. An online survey of 260 U.S. adults was conducted in May 2023. Key findings include: 1.) Participants’ levels of narrative … Continue reading Do People Prefer Scripts Written by Humans or AI Better?

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center analyzed Black Americans’ experiences, habits, and attitudes around news and information. A survey of 4,742 Black U.S. adults was conducted Feb. 22–March 5, 2023. Key findings include: 1.) 63% of Black respondents said news about Black people is often … Continue reading Black Americans’ Experiences With News